If you want to boost conversions on your website then you need to think about creating landing pages. Although this was once a timely task, with an extensive range of WordPress plugins out there ready to help, it is time to pull your site into 2017.
Landing pages are a proven way to market your site, it’s content and products as well as improving leads and sales. In this article we are going to look at the best plugins that are available and which one will suit your site and audience.
Why You Need Landing Pages on Your Website
When you are marketing online you want the appearance and feel of your site to impress your audience. You want visitors to return and ultimately you want your site to convert against its goals, whether they are to collect email addresses, share content or make sales.
Landing pages are the way forward in increasing your site’s conversions. By using a WordPress landing page plugin, your site will gain access to specially researched and designed optimized landing pages. These pages will have been created especially to help you capture leads, deliver your content, market your products and generate sales.
So, if you want to boost the conversion rate of your site, have a look at the best WordPress landing page plugins available in 2017.
Best WordPress Landing Page Plugins
Thrive Content Builder is an impressive plugin aiming to help your site achieve maximum conversions. Containing three products in one, this plugin includes Thrive Landing Pages, Thrive Content Builder, and Thrive Leads Lightbox. Therefore, not only will it provide you with high-quality landing pages, it also enables you to upgrade your site in other areas.
The Thrive Content Builder plugin offers its landing pages in sets, all created with the same optimized design and language, working together to encourage conversions. The professional pages can lead your audience all the way from sign up to purchase, among other things. Ultimately, the page sets create your marketing funnel, doing the work for you and producing landing pages ready to wow your audience.
The content builder provided in this plugin is also worth a mention. Not only will Thrive give you landing pages, but it will hand you the tools to optimize the rest of your site. You can use it to create exciting and eye-catching layouts for your blog posts, marketing pages, sales pages and many more. The click to edit and drag and drop visual editor options make it a easy for you to create custom page layouts. A great choice for those wanting to help their website stand out as well as those wanting to save time.
- Works with any WordPress theme
- 149 landing page templates available
- Fully customizable
- Enables you to create two-step opt-in forms
- Integrates with any email marketing service
- Mobile responsive
Thrive custom landing pages can be set up within 15 minutes. Pages are also extremely light, meaning quick loading times for your visitors. From the incredible price of $67, Thrive Content Builder is definitely one of the best WordPress landing page plugins out there.
Leadpages is a very popular option for adding landing pages to your site. Offering templates that have been researched and designed to ensure that the visitor is more likely to take action, their landing pages are indeed impressive. Leadpages is also the only platform that enables you to collect leads from pop-up forms, email, social media and text messaging.
Leadpages offers an extensive collection of professional landing page templates for every industry. Each one is specially designed to encourage your visitors to join your mailing list, sign up for an event, download a product or complete a sale. These can all be customised using the drag and drop editor, making it a quick and easy job that still results in highly polished, unique landing pages.
- Mobile responsive templates
- A/B testing and analytics
- Integrates with all major email services
- LeadBoxes: lead capture pop-ups
- Lead Digits: capture phone numbers and emails through texts
- Leadlinks: 1 click sign up links
Landing pages with Leadpages can be created and published within five minutes without touching a line of code. Great for beginners and professionals alike. Although Leadpages is a renowned option for landing pages, the price does put many off. Leadpages charge a monthly fee for their services of $25 for solopreneurs, or $49 a month for small businesses and upwards. However, if you have a budget that can stretch to this, Leadpages should be your first choice.
Beaver Builder is a powerful design system. It provides landing pages as well as an impressive front end drag and drop interface, enabling you to have complete control over the look and layout of your website. Live editing like this appeals to many as you can see the changes as you make them, without having to switch between tabs. It is also great for beginners who struggle to navigate the WordPress dashboard and editing options.
The landing and other page templates provided by Beaver Builder are also exciting options. If you have little eye for design then this is the plugin for you. You can rely fully on Beaver Builder, producing creative and refreshing custom page layouts by simply replacing their images and text with your own.
- Compatible with any WordPress theme
- Live editor
- Reusable templates
- Shortcode and widget support
- Mobile responsive
- WooCommerce Support
Beaver Builder comes at the very reasonable price of $99. This includes use on an unlimited number of sites. Although this is a one off fee, if you want to continue to receive plugin updates after the first year you will need to renew annually.
If you are looking to create a website and landing pages that are truly breathtaking then you should choose Divi Page Builder. Offering a selection of not just stunning landing page templates but also beautiful custom page layouts for a range of other purposes, Divi Page Builder is the top plugin for creating show-stopping designs.Marketing itself as the ultimate page builder plugin, the Divi Builder plugin enables you to build and edit without having to so much as look at a line of code. It’s drag and drop interface means you can easily create any layout or design you so wish for your content, no matter what theme you are using. And with advanced customization options the possibilities for your landing pages and the rest of your website are endless.
- Works with any WordPress theme
- 46 Content Modules: Building blocks to help you construct your site
- All elements are fully customizable
- Support for custom CSS
- Divi Builder Library: housing an unlimited number of custom elements and layouts
If you are interested in using the Divi Page Builder you have to join Elegant Themes on their Developer plan. This costs $89 a year and with it, you get access to all Elegant Themes plugins and themes.
WordPress Landing Pages is a free WordPress plugin that creates landing pages for your site. This is a well designed and thought out plugin providing a selection of interesting and enticing options for landing pages that should help you drive and convert more leads.
WordPress Landing Pages enables you to track conversion rates on your landing pages. It also allows you to clone landing pages and run split tests on variations so you can optimize conversions. Therefore, although this plugin is somewhat basic compared to others mentioned in this article, is still offers an ideal way to generate sales and leads.
- Beautiful landing pages
- Visual Editor
- Customize templates
- Run A/B split tests
- Analytics to monitor and track conversion rates
WordPress Landing Pages can be used on it’s own, but is best installed alongside WordPress Calls to Action and WordPress Leads to create a well rounded generation system. As already mentioned, this plugin is free to install, so is a good option for those on a limited budget.
OptimizePress is another popular plugin that enables you to create an extensive range of dazzling pages. From landing pages to webinar registrations and secure membership portals, OptimizePress provides every option your business could need.
The tool that makes Optimizepress really stand out is their live editor. This allows you to select, customise and publish landing pages, as well as other pages on your site, in real time. Not only that but the ease and speed of the live editor means you can have an appealing yet professional page created and published in minutes.
- Comes in WordPress theme and plugin formats
- Mobile responsive
- Over 30 pre-made templates to choose from
- Element Browser: houses over 40 elements to add functionality to your pages
- Optimize Member add-on: create secure membership sites and content delivery portals
OptimizePress charges a one-time fee of $97 for their plugin, which you can actually use on up to 3 sites. Great value for money. They also offer a 30 day money back guarantee, showing just how confident they are in their product.
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All of the plugins mentioned in this article are good choices if you want to add landing pages to your WordPress website. Think carefully about the needs of your website, who your audience are, your skills and your budget and then select the plugin that suits best.
Once your landing pages are set up, track the analytics closely to see which pages are making conversions and which ones you need to improve. Different audiences respond to different landing pages, so it is worth continually testing your pages to find out what works best on your site.
Can you recommend a landing pages plugin? Have you used any of the ones mentioned above? Please share your thoughts below…