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One of the most disappointing things that marketers face is building a complex website which required lots of time and effort only to find it doesn’t convert. But in 2018 that is the reality for many, because the internet has never been more competitive. Right now, if you want to reach through to your audience and convert them to customers you must follow the very best practices that are used by some of the leaders in the industry. To help you out, here are 9 ways that you could greatly increase your chances of developing a high converting website in the year 2018.
Use a Web Design Agency
If your website is all words, it won’t be very interesting to the reader. But it can be difficult to figure out what media and design elements to use if you don’t have the necessary experience. That’s why a good web design agency can be so beneficial – any experienced agency knows that in order to grab and keep the attention of the reader, he needs to have “relief” from the text via other media, such as images and videos, as well as the website design itself.
Spend Time on Headlines
Only a fraction of the people that read your headline will read your content, so if you want to increase your chances of success, the headline should be one of the most important aspects that you work on. If your headlines don’t stop your target audience in its tracks by identifying a big problem and offering a huge benefit for solving that problem, then you won’t be very likely to get anyone to listen to what you have to say.
Test Every Part of the Website
Testing is an essential part of any high converting website, so make sure that you thoroughly test every part of it. This includes headlines, the copy, the call to action, the buttons and even the general layout. The more information that you have about how your audience is reacting to different things, the bigger of a competitive advantage will you have over them. Any data that you collect can be used to improve your message and the way it’s presented, so never think of testing as a waste of time, but instead look at it as a resource that nobody else has and that you will be able to use forever.
Use Bullet Lists
Everyone loves bullet lists. They’re easy to read, pleasant to look like, and they can provide the very essence of the product or service in short, punchy sentences. So always include extensive bullet lists that provide useful tidbits of information about your product, tying them with the main benefits that they bring and the advantages that they have over the competition.
Leave Out Distractions
When someone visits your website, it’s very easy for them to become distracted if it’s filled with all kinds of links and navigation options. If you want people to convert, plan out your website so that it naturally guides visitors towards where you want them to go, which means there shouldn’t be any unnecessary distractions keeping them away from that path.
Keep Your Forms Short
The worst thing you could do after you get someone to want to contact you is killing their enthusiasm with an endlessly long contact form. It’s a mystery why so many websites have dozens of different lines to fill out in a contact form – voluntarily putting up difficult hurdles for people that want to reach out regarding your business is the worst thing you could do. Instead, focus on keeping your contact forms short and to the point – more often than not, a name, contact info and the message is all that you need. Once you establish contact, it’s easy to get the rest of the information you need.
Start a Conversation
A good way to get people to reach out is to promote a conversation in more ways than just via the contact form. Having a chat box is an easy way for people who aren’t sure what they’re looking for to ask questions, and it’s a great opportunity for you to bring value and even get the contact information so that you can get that person on the path of conversion.
Show Off Your Testimonials
If you have people that are happy with your service – show it off! Don’t hide your testimonials buried away on some page, have them displayed prominently in the front so that prospective customers can see how many people were happy with your products and services. Another important point is to keep the testimonials diverse – make them reflect the different segments of your market, as well as highlight different features and benefits of your products.
Use Sneaky Digital Agency Persuasion Methods
Any website that wants to convert needs to be persuasive, which is an industry secret that’s properly used only by the best digital agencies. It’s essential to make sure that you make that “lock & key” connection with your audience’s pain points and solution. That means that you must first agitate the main problems that them not using your service or product is causing them and then connect them with your product that perfectly solves them. Do this right, and you’ll never face a shortage of customers because you will be speaking directly about the very core of their problems and then offer a perfect solution, which is a combination that’s simply impossible to resist.