Last Updated on by Vairo Kremanis
We live in a world of automation. Every business which has a process, especially digital processes, are finding new and creative ways to streamline their workflows so they can focus their time on expanding and growing their business, rather than continuously carrying out menial tasks.
Today, we’re going to explore ten key ways you can automate your WordPress website, and some processes in your marketing strategy, enabling you to save time and money when it comes to running your business.
Block Spam Messages
Clearing through spam messages that have been left in your comment section or send through your contact box can take up so much time, and it’s such a depressing task.
However, by installing anti-spam software into your WordPress website, you can help eliminate and reject these messages and even add in features like reCAPTCHA to keep your inboxes free from spam.
Use More Advanced Plugins
Since you’re running a WordPress website, you’ll have a tonne of tools available to you, known as plugins, which can carry out all kinds of tasks and processes.
For example, plugins like Gravity Forms is a great way to build advanced contact forms which have many options available to you such as creating order forms and order lists, helping your customers make orders without you having to ask questions continuously.
Keeping WordPress Automatically Updated
It can be extremely time-consuming to go through trying to keep everything updated. You can never be sure when WordPress or any of your plugins are going to be updated and going through each other, especially if you have dozens can eat up a lot of hours in your day.
“However, it’s worth remembering that WordPress has auto-update features available for itself and your plugins, so you can make sure you’re always running the latest firmware and don’t have to sit and wait for it to happen” – explains Mark Henry, a Webmaster at Paper Fellows.
Implement Social Media Auto-sharing
There are plugins out there, just like HootSuite and UK Writings that can help you share your blog posts with ease. This means when you upload a blog to your WordPress website; you don’t have to spend the time crafting posts for each social media platform, the apps just do it for you.
You can also set these up, so the posts can be scheduled at certain times for maximum outreach and engagement.
Schedule Your Posts
Hand in hand with the consideration above, scheduling your posts can be a huge time saver, especially when you’re forward thinking. This can done using a third-party app like the ones above or directly in the WordPress mainframe.
If you want to be super organised, try writing four blogs at the beginning of each month and schedule them. Then you won’t have to worry about posting once a week for the entire month!
Optimise Your SEO Practices
SEO can be extremely time-consuming, especially if you’re a small business and don’t have a lot of people on your team. However, to save you this time, and to make sure you’re practising SEO accurately, it’s highly recommended that you use a third-party tool.
Tools like AHREFS and Boom Essays are great for this as they can help optimise your existing pages, help you with keyword planning, and optimising your pages and your content, so they show up higher in the SERPs without spending too much time on them.
Compressing Your Images
If you’ve been uploaded high-quality images to your WordPress website, you’ll start to notice that your website’s loading time start to slow down quite dramatically. This means you’re going to need to compress your images for your pages to load faster and give a better user experience.
However, going through each individual image could take a lifetime, so why not use a plugin that can do the hard work for you? Some plugins will even automatically compress new images for you as you upload them.
Creating Content That Sell
This point should go without saying, but you’ll still see so many websites around the world who are using poorly written content that just exist in order to ram in full of keywords. This method doesn’t work, and these pages are not ranked highly.
Instead, aim to produce valuable content with everything that you can create. If you’re struggling with ideas, check out Easy Word Count and Essay Roo for inspiration.
Optimise Your Links
Specifically, you’ll want to optimise your internal links. When you go to a website, you’ll typically see related posts and related content sections. This is a great way to build up your internal link network and rank higher on the SERPs.
However, doing this by hand will take time, so why not use an automatic plugin that can do it on your behalf?
Outsourcing Your Content Tasks
When it comes to saving time, you’ll already be aware that writing your content is the biggest drain on your resources and your efforts, especially as you’re trying to create the highest quality content possible.
When this is the case, don’t rush your content production process and risk poor quality content. Instead, you can outsource your tasks to third-parties, such as freelancing networks and custom writing services.
As you can see, there are many ways in which you can streamline and automate your WordPress website and your marketing strategies. With the saved time, you can focus on the more important aspects of your business, ensuring you grow and expand at the rate that you deserve.
Marketing automation, naturally, helps you automate marketing activities. In WordPress, that includes things like extending the reach of your content, connecting your site data to your other business systems, and tracking activities like conversions on your WordPress site.